Emma's Diary

Emma's Diary is the UK’s most relevant and influential communication platform for expectant mothers and new families. We have a 24-year publishing relationship with the RCGP dating back to 1992 when Emma's Diary was launched. This relationship means that the RCGP checks and approves all the information in Emma's Diary. Our relationship with mum and families spans from conception to toddler (up to 4 years of age). Throughout this consumer journey we enable brands to communicate with our audience using the media channel that best suits their campaign and purpose. This can include data or being featured in the diary, sample packs, birth wallets, social media, apps or on our website. Founded on insight and intelligence, we are continuously developing our customer proposition, particularly within our digital channels. Emma’s Diary is well-established but remains agile and entrepreneurial, providing a very exciting and rewarding working environment. Our clients come from a wide range of business sectors and include P&G, Johnson & Johnson, Boots, Argos, Lansinoh, Scottish Friendly.