Electra Impact

Electra Consumer Products is the largest and leading company in climate and air conditioning, consumer electronics and retail in Israel. Founded in 1951, the company operates in Israel and is active in Europe and Africa.Electra is a leading player in Israel's consumer goods market and focuses on the import and trade of international brands, with global partnerships; including Miele, Sauter, Philips, Hitachi, Sony, Elco and more. Electra focuses on advancing the combination of innovation and technology to promote a better quality of life. Electra Impact, a new division launched in 2017, leverages relationships with Israel's startup ecosystem to develop significant competitive technological advantages for Electra and its global partners. Electra Impact creates new collaborations, investments and lucrative ventures with strong members of the startup ecosystem that create a better quality of life Electra customers. In addition, Electra Impact provides partners with a wide variety of services, such as scouting, hosting delegations visiting Israel, while connecting corporations and partners with strategic ecosystem players. Electra Impact is engaged with the tech ecosystem in a wide variety of activities such as an Innovation Program, Hackathons, Conferences, specialized visits, academic institutions and collaborations with the academy.Partnerships of interest with Corporations and Startups for Electra Impact: air-conditioning and climate, energy efficiency, IoT, Cyber, User Interaction, AI, Big Data, Robotics, Industry 4.0, E-commerce and more. About Electra: 1. Import, marketing, and sale of leading international brands. 2. Export of products manufactured in Israel 3. Great brand and reputation 4. Approximately 60 branches across the country 5. Excellent business relations with over 1500 POS (chains and dealers) all over Israel 6. 1500 Employees 7. Turnover in 2016: approximately 3 billion NIS 8. Listed on the TASE (TA 90 Index) at a value of 1.4 billion NIS