ecoGRAIN(r)

ecoGRAIN®, a product of Premiere Finishing and Coating in Reidsville, NC (www.prefinishfloors.com) , is an eco-FRIENDLY alternative to imported hardwoods. ecoGRAIN® transforms domestic hardwoods into rich exotics by a proven “wood grain-enhanced finishing” technology. With the most scratch-resistant surface available today and its color and grain consistency, ecoGRAIN® is the ideal alternative to exotic flooring, and is perfect for every room. With ecoGRAIN® the exotic look is made entirely in the United States. “We are extremely proud to offer customers this choice in hardwood flooring. With ecoGRAIN® we are contributing to our local economy while creating new and versatile ways to utilize domestics,” states Jeff Beach, president of Premiere Finishing and Coating. ecoGRAIN® is currently available in five popular wood grains including ecoCUMARU™, ecoIPE™, ecoJATOBA™, ecoSANTOS MAHOGANY™, and ecoTIGERWOOD™.