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We are driving the data and marketing industry forward to meet the changing needs of today and tomorrow. We are a passionate and vocal community, boldly championing how we think things should be done; responsibly, creatively, sustainably and always led by our customer-first principles. We nurture the next generation of aspiring marketers, with DMA Talent, we advance careers through our world-renowned Institute and we guide, and inspire business leaders. From the classroom to the boardroom, the DMA is setting standards for the good of marketers, businesses, and most importantly customers.