Diversity Marketing Services Inc.

DMS connects with Canada's other half -- the portion of the population that does not fit the cookie cutter by consuming predictable media that co-operates with the operational needs of large national and multi-national agencies. Our cultural expertise, and translation and transcreation services, helps improve our client's existing messaging to ensure authenticity and effectiveness with newcomers and their children. Our clients include agencies and departments from all three levels of Canadian government and consumer products and services corporations. DMS identifies the most relevant media from its exhaustively qualified network active in each of Canada's New Mainstream newcomer communities -- print, digital, broadcast -- and we recommend how best to use it. We engage with Canada's other half by identifying the most relevant public events and personal integration milestones where clients can interact with our communities in authentic ways. We also compile quantitative and qualitative insights into likely behaviour and acceptance by leveraging relationships with the New Mainstream media of choice to investigate viewpoints and opinions.