Digital Luxury Brands

After years of doubts, observations and DIY, don't you feel it is now time to engage seriously in E-Commerce? Members of this networking group look at Business in the digital age and believe it is now time for Luxury Brands to engage in Multichannel Retail and in particular in E-Commerce. This Group has been created by like-minded people, experts in the fields of RETAIL, BRANDING, DIGITAL MARKETING & E-COMMERCE. >> Why? We are passionate about Luxury Brands and about how they can engage directly in Multichannel Retail & E-Commerce. We believe that the Branding and Merchandising codes of Luxury have to be re-invented - the world of Digital & Interactive Luxury is truly challenging all conventions and Customer perceptions and behaviors are transformed. Our ambition is to create the true community for all the "Mad Men & Women" who are inventing E-Commerce for Iconic Brands… Luxury Online. A place where you will be encouraged to think, to challenge and hopefully find tools useful to you and your career. After years of “Do It Yourself”, we can now increasingly rely on stable technology and mature methodologies. “E-Commerce” is more than a buzz word, it is business critical. - Who has cracked it? Who has succeeded and how? - More importantly, who has failed, and what can we learn from them? - What are the rules of the game in different countries and cultures? Most of all, this is an open, genuine and friendly environment to discuss, share and learn.