DIA China

DIA China belongs to Dia Group (Distribuidora Internacional de Alimentación), an international company in the retail sector that is present in five countries: Portugal, Spain, China, Argentina and Brazil. It was founded in Spain in 1979, with its first store in Madrid. With more than 1,300 direct jobs and 1,400 generated by the franchise, DIA was set up its China business in 2003, where it has developed a system based on the proximity concept and to offer its customers the best ratio quality-price. It has 380 stores distributed in Shanghai with an offer that combines a wide assortment of private label products with named brands. It also maintains a firm and constantly growing commitment with the e-commerce and with its online customer.