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201-500 employees
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Public Relations & Communications
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909 Third Ave., 19th Floor, New York, NY 10022, US
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History
Our founder, industry pioneer Madeline DeVries, built the agency on a promise to treat our clients’ businesses like our own. We carry out her legacy every day. Our unwavering commitment to her standards of client success has resulted in a 40-year track record of delivering big, bold, business-moving outcomes for iconic consumer brands.
Global Reach
DeVries Global is a mid-sized agency and proud member of the Interpublic Group (IPG) – a leading provider of marketing solutions with a roster of world-class agencies across the marketing spectrum in all major world markets. With HQ in New York City, locations include Beijing, Berlin, Hong Kong, London, Shanghai, Singapore, and Taipei.
The agency’s mission is to decode culture to create the influence that propels brands to win, and our culture-led approach truly informs everything we do, from brand planning to earned to influencer marketing to measuring impact and has resulted in multiple award-winning campaigns. Our teams specialize in rich, insight-based storytelling, data-led influencer marketing, and helping clients create a more aspirational position in the market. DeVries Global works across the full spectrum of consumer categories including CPG, fashion, retail, home, F&B, wellness, spirits and travel, and continues to leverage a deep heritage and expertise in beauty.
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Madeline Hooper is the CEO of DEVRIES GLOBAL. To contact Madeline Hooper email at [email protected].
The decision makers in DEVRIES GLOBAL are Arielle Schrader, Courtney Teague, Emily Morris, etc. Click to Find DEVRIES GLOBAL decision makers emails.
DeVries Public Relations specializes in a range of services including media relations, brand storytelling, social media strategy and execution, and activation. We focus on creating impactful narratives that resonate with target audiences while leveraging our extensive media connections to maximize brand visibility.
Our approach to media relations is rooted in building strong relationships with journalists and influencers. We tailor our outreach strategies to align with the specific interests of the media, ensuring that our clients' stories are told in a compelling way. We also provide ongoing support to manage media inquiries and cultivate long-term partnerships.
DeVries Public Relations serves a diverse range of industries, including consumer goods, beauty, health and wellness, and lifestyle brands. Our team has extensive experience in these sectors, allowing us to create targeted strategies that drive engagement and deliver measurable results.
Absolutely! DeVries Public Relations offers comprehensive social media strategy and execution services. We work closely with clients to develop tailored content that aligns with their brand voice and objectives, while also utilizing analytics to optimize performance and engagement across various platforms.
Brand storytelling is the art of crafting a narrative that communicates a brand's values, mission, and unique selling points. It is important because it helps to create an emotional connection with consumers, differentiating the brand in a crowded marketplace. At DeVries Public Relations, we focus on developing authentic stories that resonate with audiences and drive brand loyalty.
We measure the success of our campaigns through a combination of quantitative and qualitative metrics. This includes tracking media coverage, social media engagement, website traffic, and overall brand sentiment. We also conduct regular evaluations and provide clients with detailed reports to assess campaign effectiveness and inform future strategies.
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