Dealer Product Services

Serving automotive dealerships, DPS is a leading provider of comprehensive marketing solutions, from direct mail & CRM to social media, SEO & SEM. Since 1999, DPS has become an industry leader in customer retention & loyalty solutions for automotive OEMs & dealers. Our exclusive LifeCycle Management® customer solutions provide dealerships with the tools, business intelligence & results, allowing them to maintain competitive advantage. The DPS network of Business Development Managers, located throughout the U.S., regularly consult clients with expertise, industry trends & guidance for maximizing results based on best practices. Today, thousands of dealerships trust DPS to assist them with customer retention marketing efforts. Our mission: Be the leading provider of timely, relevant & motivational communications for automotive dealers to drive revenue, customer retention & loyalty. To achieve our mission, DPS relies on its core guiding principles for ensuring success: Customer LifeCycle Management® Providing solutions throughout customers' vehicle ownership cycle – from purchase through service & repurchase. Industry Knowledge Knowing & understanding the automotive industry & the impact of its trends on our clients. Marketing Expertise Designing communications & messaging to consumer action. Client Consultation Working hand-in-hand with clients to understand their needs, challenges, & growth opportunities in order to develop customized marketing strategies & tactics to achieve measurable goals. Database Management Creating actionable marketing data via thorough analysis, filtering & management. Business Intelligence Delivering depth & breadth of reporting & analysis that is unmatched in the industry, allowing measurement of effectiveness & informed marketing decisions.