CrossRoads Pakistan

rossRoads was brought into existence in the winter of 2002 with our products being mainly knit wear initially, as our parent company is that of sweaters manufacturers. We commenced with 2 outlets, one being in Lahore and the other in Faisalabad. In the spring of 2003, we decided to expand our product range to further products such as jeans, trousers, kurtis, t-shirts, shirts etc. By the winter of 2003 we had managed to establish 7 outlets in 5 cities namely Lahore, Islamabad, Rawalpindi, Faisalabad and Peshawar. It was thereafter, that we also started our first major marketing campaign holding our first fashion show entitled ‘juice’ to launch our summer collection in Lahore. The ‘Graffiti’ fashion show was then used to launch the summer 2005 collection and the following spring, 2006, the launch of our Karachi outlet with resonating impact. It was in March 2007 that we participated in a combined fashion show held by ARY digital television network and in April 2007 we held an exclusive fashion show of our summer collection, “Glam”, in Lahore, to launch our flagship store. Following these successful transpiration of events, in winter 2008 we hosted a fashion show in Karachi to launch our Cult collection along with our flagship store in silver sands. Our brand produces 2 collections annually, one of which is released in the spring/ summer season and the other in autumn/winter.