Concept M Research + Consulting GmbH

RESEARCH AND CONSULTING Concept m (Cologne / Berlin / London) is an integrated psychological research and consulting institute. We are one of the leading qualitative market research institutes with an integrated business unit for quantitative research. CONCEPT M MORPHOLOGICAL RESEARCH filters out the decisive unconscious motives and motivational tensions underlying product usage, purchase decisions and brand experience. CONCEPT M QUANTITATIVE RESEARCH exactly measures those emotional and unconscious factors which are decisive for each particular issue. CONCEPT M CONSULTING acts at the interface between research and practice. Thanks to our know-how, we can use the market research results to derive concrete, implementable and effective recommendations for action. CONCEPT M FIELDS OF RESEARCH • Basic research & segmentation • Brand and communication • Innovation • Purchase decision and POS For recent news and cases you can follow our blog (in German) http://www.conceptm.eu/category/blog/ The team of concept m comprises a total of 55 employees at our main offices in Cologne, Berlin, London, New York and Beijing, as well as 50 employees in the 40 other countries where we operate. We look forward to hearing from you! concept m research & consulting GmbH Agrippinawerft 22, 50678 Köln Office: +49 (0)221 92359010 Fax: +49 (0)221 92359022 Rosa-Luxemburg-Str. 16, 10178 Berlin Office: +49 (0)30 847124320 Fax: +49 (0)30 847124329 84 Brook Street, London W1K 5EH Office: +44 20 7129 1150 Managers: Thomas Ebenfeld, Dirk Ziems, Rochus Winkler http://www.conceptm.eu/impressum/