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Zibby, a Cognical company is a consumer leasing platform for online, brick and mortar and omnichannel retailers. Customers can apply in 30 seconds in-store or via the Zibby button on a retailer’s website and be approved for $300 to $3,500. Zibby increases retailer sales by providing a fast and easy lease payment option for nonprime consumers seeking to acquire furniture, appliances, electronics, and other consumer durables. Zibby was founded at Cornell University and is based in New York City.