Cogent Analytics

Cogent is a specialised data analysis business. We help our clients use their data to drive understanding and profit. We deliver high-quality, actionable insight into customer behaviour. We have proven data analytics approaches that will make a difference to your business performance. Our work covers the full range of analytical services - from segmentation and profiling, predictive modelling, data mining, RFM (recency, frequency, monetary value) analysis to bespoke insight analysis and data planning. Working across multiple sectors, we deliver a unique level of insight that drives smarter, profitable marketing and business decisions. Cogent Analytics is an end-to-end data solutions company. We help our clients to make their customer data fit for purpose, create CRM databases and then use that data to drive understanding and profit through sophisticated analysis. Our client list includes: • Retail: Landmark, IKEA, Stabucks, Brown Thomas • Leisure: Nuffield Health, London Zoo, V&A, Science Musuem Group • Finance: Aegon, Columbus Insurance • Hotels: Macdonald Hotels, Rezidor, IHG, Global Hotel Alliance, Jurys Inn, Guoman Thistle • Airlines: TAP Air Portugal, SN Brussels