Breakthrough ACTION + RESEARCH

Who we are and what we do: Breakthrough ACTION + RESEARCH is USAID's flagship program aimed at advancing the use of social and behavior change to encourage people around the world to adopt healthier behaviors. From using modern contraceptive methods to sleeping under bed nets to being tested for HIV, Breakthrough ACTION + RESARCH’S work is helping to improve health and development outcomes in communities all over the world. Why we do what we do: We envision a healthier world where people are empowered to make decisions that improve their health. How we do what we do: Our work is grounded in a multi-disciplinary approach that draws insights from community development and engagement; social and behavior change communication; design thinking; behavioral science; and marketing science.