Branding to Design Group / WPP

While retaining their independence and specialist skills, WPP branding, identity and design companies are members of an internal unit – the B to D Group, so-called to reflect the comprehensive range of branding, identity and design capabilities of its members. The companies include: Addison GroupFitchLambie NairnPeclers ParisBrand UnionThe PartnersVBATWith a structure similar to that of Kantar (the internal company that successfully oversees WPP’s market research and insight companies), B to D Group is responsible for creating greater new business and career opportunities for all its member companies.