BBB National Programs

BBB National Programs builds industry self-regulation programs that encourage innovation and competition while minimizing the need for government intervention. Our unique and valuable programs are designed to resolve business issues and advance shared industry objectives by responding to marketplace concerns to create a better experience for consumers. We have earned the trust of the marketplace by developing, implementing, and administering dispute resolution programs and helping businesses and industries resolve disputes with consumers.We:• Build credibility and accountability into marketplace practices• Work with companies to strengthen the marketplace• Develop programs to ensure consumers are protected• Provide dispute resolution to solve marketplace complaintsList of BBB NP programs with a LinkedIn showcase page:BBB AUTO LINEBBB EU Privacy ShieldChildren’s Advertising Review Unit (CARU)Children’s Food and Beverage Advertising Initiative (CFBAI)Direct Selling Self-Regulatory Council (DSSRC)Electronic Retailing Self-Regulatory Program (ERSP)National Advertising Division (NAD)Digital Advertising Accountability Program (Accountability Program)National Partners