|
|
|
11-50 employees
View all
|
|
Telecommunications
|
|
20 Orange Street,London,GB
|
|
Founded by the major players in the UK television and advertising industry, BARB is responsible for delivering the UK’s television audience ratings. Since our formation in 1981, broadcasters, agencies and advertisers have collaborated in the governance of BARB as we fulfil three important purposes.
- Our viewing figures support decisions that are made in the making and distribution of television programmes.
- Our data inform the ongoing conversation about how broadcasters operate in the public interest and in accordance with prevailing legislation.
- Advertisers, agencies and broadcasters use our data to support the planning and buying of advertising campaigns, and to assess the brand and sales outcomes of these campaigns.
BARB’s research focuses on the following questions: Who is watching and who are they watching with? What are they watching? When are they watching? Which screen are they watching on? How did the content get to the screen?
- We deliver a 360° Audience View across linear channels and broadcaster VOD services, and have emerging capabilities for reporting SVOD and video-sharing platforms.
- Our Advanced Campaign Hub allows buyers and sellers of advertising to assess and optimise the total, unduplicated audience for campaigns on linear and on-demand services.
- Our audience measurement service is underpinned by Big Data Integration. Audience data collected from a representative panel of UK homes is integrated each day with a census-level count of viewing to BVOD services. This technique is called Dovetail Fusion.
|
BARB, Broadcasters' Audience Research Board Email Formats | Example Email Formats | Percentage |
---|---|---|
{first}.{last} | [email protected] |
100%
|
The widely used BARB, Broadcasters' Audience Research Board email format is {first}.{last} (e.g. [email protected]) with 100% adoption across the company.
To contact BARB, Broadcasters' Audience Research Board customer service number in your country click here to find.
Find accurate personal emails, work emails and phone numbers for employees
Accelerate prospecting with instant access to 300M professionals from 30M companies with the right contact details.