Australia's Nation Brand

The world knows Australia as the home of sunny beaches and friendly people, but what if we could show them another side?What if there was a way to talk about our cutting-edge technology solutions? Our world-class medical breakthroughs? Or our innovation nation?Australia’s Nation Brand is an initiative designed to help Australian businesses and government share their accomplishments with the world; from collaboration software to black box flight recorders; from alpaca knits to “spray-on-skin” technology.Australia’s Nation Brand defines how we act, how we speak and how we look, so that when we’re promoting Australia’s people, places and products on the world stage, we do so in a unified way. Assets are available free to Australian business, industry and government when engaging with international audiences.Look out for inspiring Aussie business stories and brand updates on this channel.If you have any questions or concerns, this page is monitored Monday to Friday, between 9am and 5pm.