Asahi Breweries Europe Group

Established in April 2017, we are the European wing of Asahi Group Holdings, a traditional Japanese producer of beer, whisky and a wide range of food products, with a rich history traced back to 1889.In the heart of Europe, we are custodians of over 50 well-established and admired local brands. We build on hundreds of years of craftsmanship and brewing traditions. We gave the world the grandfather of the whole lager beer category, and we are extremely proud that we still brew our Pilsner Urquell the same way as in 1842.We run 15 breweries, the oldest one dating back to 1615, and brew 43 million hectolitres of beer every year. Our beers are enjoyed around the world. None of the above would be possible without our team of 9,000 great professionals, who are passionate about what they do.We inspire consumers to enjoy our beers responsibly, and our commitment to moderate drinking is fundamental to how we do business. We offer a wide choice of non-alcoholic options and educate consumers on the adverse effects alcohol may have on society when not consumed in moderation. We are committed to conducting our business responsibly, with regard to the environment and society.