Armchair Media

Armchair was born in the spring of 2015 at a few select schools throughout the SEC and has since expanded to over 200 locations across the country. Our unique three-pronged approach to the sports media industry attempts to shift the scope of coverage by localizing the collegiate sports climate on every campus and in every city.Content Creators: National publications have taken two approaches towards content creation. The first is by primarily covering only the most polarizing stories happening on campus, allowing key contextual details to slip through the cracks. The second is through allowing contributors to write about any sport/team from any location across the world. By only recruiting content creators located on campus and within the city that the team they are covering is located, we guarantee the most accurate, up to date information is being processed.Audience: The ‘College Sports’ label has recently become synonymous with scantily clad teenagers on Spring Break and fraternity kids jumping off of roofs, doing irreparable damage to their ACLs and reputations. Each University and each city’s sports climate have something innately unique to offer year-round. We want to showcase that through content that would not abhor your mother.Athletes: With a writer base comprised of several current and former collegiate and professional athletes, one thing has become apparent - there is an obvious generational gap between those detailing sports for a living and those competing in sports for a living. We find it odd that the primary documenters of the collegiate sports experience are middle aged/elderly men attempting to assimilate into a culture from which they are far removed and out of touch. We look to build connections in order to cater peer-to-peer content with collegiate and professional athletes understanding that they are much more than a means to accrue clicks or drive advertising revenue.