Amika / Juicy Professional Hair tools

AmikaArabia.com is the sole distributor for Amika Products throughout the 27 Arabian countries. The name Amika is derived from Latin and means “girlfriend” or “friend” in a number of the Romance languages. Amika truly lives up to its name as hair’s best friend! From styling tools to hair care, Amika empowers you to start loving your hair and stop fighting it. Founded in New York City, Amika’s design and development team takes inspiration from the city’s vibrant fashion, art, and music scenes infusing the line with a fresh and creative edge. Like a fashion label, Amika launches new colors and prints each season bringing the self–expression of haute couture to hair styling. Amika continually collaborates with fashion designers and top hair stylists in the industry and is a fixture backstage at New York’s Fashion Week. For those at home, Amika demystifies the art of hair styling empowering women to achieve professional results at home through easy to follow how–to videos, retailer educational initiatives and social media outreach. By using the latest technological innovations, amika has created a suite of professional styling tools and hair care that is easy to use, gets professional results and most importantly, foregoes the kind of damage that has always been associated with traditional styling methods.