AFFLELOU Group

AFFLELOU is a leading European group of eyewear and hearing aid franchises, with a footing in all five continents (Europe, Asia, Africa, America and Australasia) and nearly 1,500 establishments in 18 different countries* worldwide. Our conviction and strength are rooted in our franchise model, powered by our savoir-faire and experience in both domestic and international markets alongside our franchisees'​ professionalism, drive and sense of responsibility for running their own business locally. Harnessing this dynamic with our quest for ongoing innovation, product and service quality and affordability, we have shaped our success: 94%** of French people claim to know the ALAIN AFFLELOU brand. We are consolidating this success every day via support for our partners in all aspects of the business, including training at the AFFLELOU ACADEMY. In 2011, we opened our first hearing centres in Paris with the brand name ALAIN AFFLELOU ACOUSTICIEN, thus branching out from eyesight into the closely-related hearing sector. The ALAIN AFFLELOU ACOUSTICIEN brand now boasts 221 hearing centres in France and Spain. In 2014, we launched our own Label, graced by the world-glamorous Sharon Stone, now among our best-selling articles. The AFFLELOU group is now growing in three directions: multi-brand with the acquisition of Optical Discount and Optimil for their price positioning; multi-product (frames, lenses, contacts and hearing aids) and multi-channel with the acquisition of Happyview.fr and Malentille.com in e-commerce. *Balance sheet for the end of december 2019 **Source: Opinion Way survey conducted in July 2015 based on a sample of 1,030 French adults who wear glasses. Survey conducted in accordance with the ISO 20252 standard procedures and rules.