Zfluence

Zfluence is the first and only marketing solution that enables companies to gain new Gen Z consumers by leveraging the powerful insights and influence of their genuine Gen Z fans. Using the Zfluence platform, brands build teams of Zfluencers—their genuine Gen Z fans—that can be mobilized in a variety of ways. Most often, brands use their Zfluencers to attract new Gen Z consumers by posting authentic content on Instagram and TikTok, wearing branded merchandise, and promoting the brand at events. Many brands also use their Zfluencers to provide high-quality feedback and insights about new products, marketing initiatives, and messaging and invite their Zfluencers to participate in brainstorming meetings. Zfluencers are real leaders of Gen Z, not aspiring or professional content-creators, so their advocacy has high credibility and maximum impact. Zfluence is easy to use and gives brands direct and full control over their relationships with their Zfluencers. Brands subscribe to the platform, complete a company profile, and within 24 hours, begin reviewing applications from Zfluencers in our network who have self-identified as fans of their brand. Once a brand has selected the Zfluencers they’d like to add to their team, the brand manages its team directly, emailing one, some, or all of their Zfluencers directly through our platform to mobilize them. Zfluencers are driven by passion not payment, so brands reward their Zfluencers with products not cash.