VRAI

Vrai and Oro means truth (in French) and gold (in Spanish). We’re a fine jewelry brand built on three key values: quality, simplicity, and transparency. We were born out of frustration with the jewelry industry, lack of awareness around materials (plated, filled, vermeil? what?), and ethical issues pertaining to overseas production. Instead, we've decided to shift our focus towards high quality materials and education around them; Los Angeles based production (the closer the better, we say), and a design that exudes a certain inexplicable cool. Our jewelry is made here in the US and sold directly from us to you – so no middlemen or retail markups.