Tracr

Tracr™ is an innovative, industry-focused distributed traceability platform developed for the diamond industry by market leader, De Beers. Tracr is the first organisation that can securely track a diamond across the diamond value chain – from mine to cutter and polisher through to the jeweller. We use unique cutting-edge technologies that allow users to keep ownership of their data and share it selectively, while still ensuring immutable traceability. Our platform enables us to create a rich application ecosystem while creating opportunities for industry participants and third-party developers to build custom applications.