Trackonomics

We are a team of highly experienced product and software development professionals, who have been working in Performance Marketing for over a decade. We've developed a set of performance 'power tools' that will bring your programs and campaigns to a whole new level in terms of Tracking, Data Mining, Reporting & Analysis, Control & Flexibility, as well as Logic and Resources Optimisation. Services include: Unified Analytics - Aggregate all your channels & network partners’ data onto a singular database with state of the art reporting and analytics that deliver relevant insights & fit your exact retail needs. Data Augmentation - We track & extract a lot more relevant data per user & transaction on top of your tracking programs, which enables you to create customised & conditional performance rules that micro-qualify your traffic. BI / ERP and CRM Integrations - Integrate your affiliate media data with your Sales, Finance, CRM, ERP or BI platforms to streamline and reconcile corporate data via our Data API or scheduled data reports. Modular Business Logic - create custom & conditional performance matrix that plugs-in on top of your existing network’s business logic, and will allow you create ‘super-rules’ that control your traffic’s remuneration on the fly and at transaction or user level. Tools for your Publisher - Create unique branded tools that enable better publisher engagement, less editorial and technical hassle, and better monetisation of your content and websites. Private Label Tracking and Network - own your own independent network where you control everything and we do all the heavy lifting and whole lot more…