The TAI Group

The Early Days Founded in New York City in 1979, The TAI Group was originally called The Actors Institute. At that time, their target audience was the theatre community in New York and Los Angeles. Success quickly saw the principles and tools spread across the US, Europe, Israel and beyond. The Second Chapter In 1996, TAI took the creative methodology into the corporate world full time, supporting the leaders and teams of startups, to some of the largest global companies in the world, across a span of industries and six continents, successfully navigate a rapidly changing landscape of political, economic, socio-cultural and environmental conditions. Today We design and deploy experiential solutions to unify brands and elevate them to higher degrees of motivation, performance, and conscious commitment, in the pursuit of boosting value creation for all stakeholders. Our solutions enhance human interaction by: > Developing resilient, aware, high performing individuals > Aligning, connecting, and motivating teams > Grounding innovative and high-performing brands in conscious commitment