The Research

Launched in September 2006, Yahoo! Maktoob Research combines the region’s largest online consumer panel, focusing primarily on the Middle East and North Africa, with the latest in international online research standards, to provide marketing professionals with better insights on consumer opinions, needs and expectations. Yahoo! Maktoob Research can target its panel members by demographics, such as age, gender, occupation among others, which makes it possible to target specific areas, a survey targeted at housewives for example. Key behavioural patterns are available too. Yahoo! Maktoob Research not only provides full project support to its clients via survey programming, translations and sampling, but also a complete research package from survey development to analysis and reporting, including consultancy. An Online Research Portal can be made available - an online tool for real-time analysis. During an on-going research, research data will be available 24/7. Yahoo! Maktoob Research has developed proprietary research software that allows for building questionnaires easily and fast, even the more complex survey designs. The surveys can be personalised, integrating companies’ logo and colours. The data output can be made available in Excel, CSV, or SPSS.