The Family Room

The Family Room is the market intelligence company that turns consumer emotion into concrete data. Grounded in the belief that consumers make decisions with their hearts and their heads, our global Passion Points construct delivers the world’s only consistent and reliable measures of the emotional priorities that drive consumer choice. Ten years of longitudinal tracking among four generational cohorts across three continents provide clarity on where consumers are headed as people, how their shifting human values are impacting their decisions at a category level, and how brands or media properties must pivot to stay relevant in a chaotic world. We are a privately held, high-growth data company whose subscribers include Nike, HBO Max, YouTube, McDonald’s, LEGO, and Disney, to name a few.