Target Research Group

Now an employee owned company, Target Research Group, headquartered in Nanuet, NY is a quality full-service company offering design, execution, processing & analytical services. Founded in 1986. Expertise in concept, product, advertising, & package testing, as well as strategic research for food, beverage, personal care, other CPG, financial, & media companies. Studies conducted in the US, & internationally. New patent pending service, Realtime Insights(R) gives faster research results and more actionable insights by eliminating the wait for information while a study is in the field. Stat-tested results are available on your PC in real-time for all studies. This allows you to react immediately to the results. With Realtime Insights-LIVE! option, you can see respondents interacting with your product while viewing their responses on a split screen on your PC. In addition, you can talk with respondents to gain greater depth of understanding--without leaving your office. (www.targetrealtime.com) Legal Research Group with expertise in claims substantiation, intellectual property disputes, and misleading advertising issues. Branded Services include AdTrac™ for copy testing, PowerTrac™ for concept and product optimization, ConTrac™ for concept screening, Direct access to state-of-the art CAPI, CATI, IVR, and Internet interviewing. Hands-on involvement of seasoned, senior management. Target Research provides value-added service at competitive prices.