Super General Company

“Super General” brand was founded in 1980 to develop and market a comprehensive range of Consumer Electronics & Home Appliances products. Super General Company offers value-for-money products under ‘Super General’ brand that are the pride of millions of households across the globe. The range of products includes Air Conditioners, Refrigerators, Freezers, Cooking Ranges, Washing Machines, Water Coolers, Audio Video equipment, Digital Home Entertainment products, Telephones, Microwave Ovens, and Small Home Appliances. The company is continuously working towards enhancing the product line up of “Super General” brand by introducing innovative products, line extensions into digital technology, penetrating new markets & developing strategic partnerships with its well-established network of distributors and dealers across the globe. Today, “Super General” is a highly respected brand in over 50 countries around the world and carries a product range to meet every household & lifestyle requirement. Following its distribution and marketing success, Super General Company has extended its operations to retailing and today has showrooms across UAE. Super General Company LLC, Oman started its operations in 2010 to be followed by more regional offices across GCC shortly. Super General Company’s success in UAE is backed by two fully equipped modern service centres in Sharjah and Abu Dhabi and a fleet of vehicles that criss-cross the country to distribute ‘Super General’ products.