Sostrene Grene

Søstrene Grene is an internationally-acclaimed, Danish retail chain that provides a wide variety of aesthetic, but affordable, quality designs for home, festivities, kitchen and office. With a unique store concept that aspires to tickle the senses, Søstrene Grene presents its commodities in a wonderful world of colours and atmosphere to the sound of classical music. The stores are meant to feel like little oases where the stressful routines of everyday life can be forgotten - even if just for a moment. Anna and Clara Grene, the two widely-travelled and somewhat contrasting sisters, are the heart of the Danish brand as they co-operate to enrichen everyday life of customers through aesthetic designs, creativity, joy, favourable prices and cosy experiences. While Anna, the ever-creative and impulsive sister, finds beauty in even the smallest of items, Clara, the more grounded sister, creates calm and order wherever she goes. HISTORY In 1973, the first Søstrene Grene store opened in the Danish city Aarhus. With an initial location on the first floor of a building, the unique store concept had customers climb a tall flight of stairs to curiously explore goods and trinkets. Today, the retail chain, which is run on franchise basis, has more than 100 stores in Denmark, Norway, Sweden, Iceland, the Netherlands, Spain, France, Ireland, England, Germany, and Japan. CORE VALUES Joy We create slight, bright differences in everyday life Aesthetics We pursue that which is beautiful Ever-changing We pique the curiosity by creating an assortment that surprises and changes often Finds We offer quality at price levels that are never higher than they need be Creativity We believe that creativity makes day-to-day life a wonderful experience ‘Hygge’ We aspire to host joyous and cosy experiences.