Scout Sports And Entertainment

Scout Sports and Entertainment is the full-service sports and entertainment marketing division of Horizon Media, the largest privately held media services agency in the world. Scout’s mission is to transform the (sponsorship) engagement experience between brands and fans in the most innovative ways possible and lead our industry into a new generation of property consulting analytics. Scout’s operating verticals include: strategic sponsorship planning, experiential management, property consulting and analytics. Since its inception, the agency and its employees have been recognized for excellence in sponsorship strategy and innovative activations by numerous organizations, including: Sports Business Journal, Adweek, Clio Sports, Effie Worldwide, Cynopsis Media, Chief Marketer, Event Marketer, MediaPost, PROMONext and the Festival of Media, to name a few. Scout manages all aspects of sponsorship development including: research, valuation, strategic development, negotiation and activation powered by Scout 360, the industry’s deepest approach to sponsorship analysis. Scout’s events team has dedicated expertise in executing national activations that inspires and impacts consumer behavior across sports, music, culinary, film and culture. Scout 360, Scout’s Property Consulting and Analytics division, is a dedicated practice focused on optimizing go-to market sponsorship strategies for professional sports teams, venues and properties. Scout 360 offers the industry’s most comprehensive sponsorship consulting services, advising properties and teams on strategic initiatives such as asset mix valuations, fan insights, cross-channel media expertise, measurement strategies and whitespace identifications. For more information, visit: www.scoutse.com