About SEEK Company

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11-50 employees View all link out icon
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Market Research
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401 E Court St, Cincinnati, Ohio 45202, US
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SEEK is a qualitative insights and innovation consultancy, operating as an independent division of Directions Research. We empathically connect brands with the humans they serve transforming the brand-to-consumer relationship into a human-to-human one. We believe that consumers are human first and that innovation begins with a choice to be deeply affected by people. You strengthen your brand when you truly know the people you serve. We build brand advocacy for our clients with our human-centric approach to innovation, activating empathy as an innate problem-solving capability. SEEK’s office is located within Directions’ historic headquarters in Cincinnati, Ohio. We are a curious collective united by our promise to find brilliance. We find it in people and it leads to meaningful innovation.

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Frequently Asked Questions about SEEK Company

Who is the CEO of SEEK Company?

Jerry Haselmayer is the CEO of SEEK Company. To contact Jerry Haselmayer email at [email protected] or [email protected]. Or you may call +1.5139234934

Who are the decision makers in SEEK Company?

The decision makers in SEEK Company are Hope Norman, Jordann Ndoye, Zak Renzettivoit, etc. Click to Find SEEK Company decision makers emails.

What types of qualitative research services does SEEK Company offer?

SEEK Company specializes in a variety of qualitative research services, including focus groups, ethnography, in-depth immersions, and netnography. These services are designed to provide deep consumer insights and foster a better understanding of the target audience. Additionally, we offer social listening and trendspotting to help brands stay ahead of market shifts and consumer preferences.

How does SEEK Company approach brand strategy and innovation?

At SEEK Company, we believe that effective brand strategy and innovation stem from a deep understanding of consumers. We employ empathy training and consumer storytelling techniques to connect brands with the humans they serve. Our innovation workshops and ideation sessions are tailored to generate creative solutions that resonate with consumers, ensuring that brand strategies are both relevant and impactful.

Can SEEK Company assist with multicultural research?

Yes, SEEK Company is well-equipped to conduct multicultural research. We understand the importance of inclusivity in research and offer specialized services to engage diverse consumer segments. Our approach includes tailored methodologies that respect cultural nuances, ensuring that insights are comprehensive and representative of various demographic groups.

What industries does SEEK Company support with its services?

SEEK Company works with a wide range of industries, including consumer goods, healthcare, technology, and retail. Our flexible methodologies and deep qualitative insights allow us to adapt to the unique challenges and opportunities faced by different sectors, helping brands to connect meaningfully with their audiences.

What is the process for conducting a focus group with SEEK Company?

The process for conducting a focus group with SEEK Company begins with a consultation to understand your objectives and target audience. We then design a customized discussion guide and recruit participants that fit your criteria. During the focus group, our experienced moderators facilitate discussions to elicit rich insights. After the session, we analyze the data and provide a comprehensive report with actionable recommendations.

Does SEEK Company offer training services related to empathy and non-verbal skills?

Yes, SEEK Company offers training services focused on empathy and non-verbal skills. Our training programs are designed to enhance understanding and communication between brands and consumers. By equipping teams with the tools to empathize with their audience, we help organizations foster stronger relationships and improve their overall brand strategy.

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