Propel Group

Propel Group Pty Ltd is a family-owned Australian brand, with family values and community at our core. Built on these values and inspired by the Australian landscape, community and the everyday Australian RB Sellars was formed in 1996 with the release of the first menswear collection which included our bestselling ‘Burton’ workshirt. With beginnings as a small catalogue business producing multiple seasonal look books each year, through the demand from our customers for a more personal approach we’ve grown into a larger retail brand offering ten stores across New South Wales, Queensland and Victoria. Today the RB range includes functional and hardwearing workwear for both men and women, plus a huge collection of casual wear, durable farm wear and a range of kids wear that’s easy to care for and comfortable to wear. We are committed to remaining affordable, accessible and always providing you with clothing that is fit for purpose. Which is why we welcome feedback from our community and strive to improve our products year in year out. In 2017, another iconic Australian brand, Driza-Bone was added to the Propel family. Driza-Bone's story began in the 1890s when a sailor conjured up an image of an indestructible wet-weather jacket made from oil-treated ship sails. From here, the oilskin legend that would go on to become a staple of rural Australian workwear and a household name - was born. 120 years on, Driza-Bone remains proudly Australian owned and we continue to offer a range of outerwear for all conditions. Driza-Bone garments are constructed for durability, comfort and function - an absolute necessity to our outdoor way of life. Propel Group continues to give back to the communities that support us through sponsorship of rural and remote events like local camp drafts and field days while also staying heavily involved in local issues that affect farming communities such as the drought.