Promax

PromaxBDA leads the international conversation about the role that marketing plays in the monetization of media and is a leading global resource in education, community, creative inspiration and career development for its members. The non-profit, international organization represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor, and technology provider. With members in more than 65 countries and conferences and events taking place across the globe, PromaxBDA unites individuals in the driver’s seat of the media marketing industry. PromaxBDA utilizes myriad platforms, outlets, and technologies to help its members drive audiences and ratings to their networks, stations, and content brands through effective and creative marketing strategies. Visit PromaxBDA's digital platform Brief for daily industry news, creative inspiration, and expert insights that bring perspective to the ever-evolving business of television through the lens of marketing. http://brief.promaxbda.org