Pental Limited

Every household is a part of the Pental family. Pental Limited has grown from humble beginnings in 1954; now including a portfolio of leading brands across six categories, which have become household names Australia wide. For more than 60 years, we’ve worked hard to stay true to our Australian roots, maintaining 90% of manufacturing at our company-owned plant in Shepparton, Victoria. Today, we are an innovative market leader, proudly bringing iconic brands like White King, Jiffy, Softly and Velvet Soap to life. Pental is the largest local manufacturer of bar soaps, liquid bleach and cube firelighters, It also recently acquired the marketing and distribution license of globally renowned brand Pears Soaps for the Australia and New Zealand markets. Pental Limited is proudly listed on the Australian Stock Exchange, benefitting local and international shareholders.