Oritain

Counterfeiting of food products costs the industry over US$15 billion every year and puts valuable brands at risk. Oritain works with producers and retailers to protect their brand reputations from fraud, both in market and in the supply chain. We are one of very few companies in the world that can scientifically verify the origin of food. We measure the naturally occurring elements inside the food to verify it is true to its origin claim. Because these elements are impacted by the environment in which the food grows and environments differ geographically (water, sun, soil) we can accurately identify where it comes from. This is a powerful tool that unlike a products packaging, cannot be tampered with.