MindProber

MindProber is a real-time, physiological and behavioral analytics media testing platform that improves media ROI by analyzing viewer’s physiological and behavioral responses to media content, on a second-by-second basis. The advertising and media businesses move billions of dollars every year in order to make consumers buy products, watch tv shows or movies, or the elect political candidates. Consumer’s attention – a scarce resource – is pulled and tugged, with every ad, movie and tv show vying to get viewers to watch their content, a scenario that only escalated in the multiscreen world we’re currently living in. The ability to engage and entertain consumers is critical to achieve success, and emotional impact is the key for doing so. The problem is that there is no fast, reliable and affordable solution to measure it. MindProber platform overcomes these problems by providing a large scale, real-time media testing solution that allows to gather insights in a faster and more reliable way. Our platform allows to test multimedia content either in laboratorial environment or from viewers own living rooms, by capturing viewer’s physiological response through our proprietary wearable and behavioral assessment app, and producing real-time metrics about user emotional engagement, attention and response synchrony. All this to get fast, accurate and actionable insights.