Medium Rare

Focused at the intersection of Sports & Entertainment, Medium Rare partners with global icons to build live event brands and create content. We devote our time to creating celebrity fueled festival brands, managing incredible talent, and helping brands come to life. With a unique understanding of “What’s Next” in live entertainment, Medium Rare is made up of a diverse team of promoters, production wizards, marketing gurus, show designers, artist managers, and more! Co-Founders Joe Silberzweig & Adam Richman first met at SFX Entertainment where the duo launched TomorrowWorld and grew the festival to over 150,000 fans from 100+ countries. After working with global festivals across Live Nation, Tomorrowland, and LiveStyle, Joe and Adam launched Medium Rare in 2017. Earlier this year, Joe and Adam were named to the Forbes 30U30 list and named to Pollstar’s Next Gen Impact list.