McGregor Tan

Established in 1976, McGregor Tan is one of Australia’s most experienced full service social and market research agencies. As Adelaide’s first market research company, we have expanded to operate in all capital cities and regional areas across the country. Our growth is attributed to visionary researchers who combine new and innovative ideas to offer deep insights, actionable solutions and smart communications to our clients. McGregor Tan houses centralised CATI facilities in a fully supervised Adelaide based location which services the entire country with complete quality control built into each stage of fieldwork and data processing. Our focus group room facilities offer the only one-way glass viewing rooms in South Australia, allowing clients to see reactions, body language and product interaction of focus group participants first hand. We work directly with end clients as well as other research companies who make use of our national recruitment services, qualitative and quantitative research services and focus group rooms and facilities. We are accredited to the highest professional industry standards (CIRQ ISO 20252) for the full scope of research and strategy services including customised research for consumer, social and commercial studies, as recognised by the Australian Market and Social Research Society. Specialties: Marketing Research, Social Research, Commercial Studies, Brand Health Monitoring, Marketing Segmentation Studies, Communications and Advertising Concept Testing, Campaign Monitoring, Customer Journey, Customer Satisfaction Surveys, Community Satisfaction Surveys, Perpetual Mapping, Competitor Analysis, Employee Opinion Research, Organisational Research, Product Development Research, Economic Impact Evaluation, Pricing Studies, Trace Catchment Analysis, Feasibility Studies, Omnibus, Room Hire, Focus Groups, Recruitment.