McCann Detroit

We’re an advertising agency that doesn’t believe in showing up in your conference room with a bunch of ads under our arms. We begin by digging deep to find the truth about your brand. You could call us Brand DNA Hunters. What makes your product or service unique? Why does it exist? What are its strengths, weaknesses and, most importantly, its untapped potential? We don’t stop searching until we find out. Next, we run a process called Buyhavior, a proprietary tool (or weapon, if you will) of McCann Detroit. Think of Buyhavior as a Myers-Briggs test for your consumers. We take all that scientific stuff and create something magical. Sometimes it’s an ad, a TV commercial, an online film, a tweet or some other form of communication we haven’t even thought of yet. But, whatever shape it takes, you can count on it being unexpected. And effective. This is our method of making powerful ideas happen. It’s the process we used to put Pure Michigan on the map, ALDI in America’s shopping carts and GM in the fast lane, just to name a few. We also work under the same roof as our digital arm, MRM; our PR partner, Weber Shandwick and our event company, Momentum. And we’re right down the street from our media agency, UM. This means not only can we offer you a lot more than your typical agency, we can offer it a lot more cohesively and efficiently.