Manila Broadcasting Company

Manila Broadcasting Company | 670 followers on LinkedIn. Guided by long-term vision and the principles of transparent corporate governance, integrity, and responsible financial | Manila Broadcasting Company holds the distinction of being the pioneer broadcast institution in the Philippines. Taking over the reins of Heacock-owned KZRH following World War II, Don Manolo Elizalde had a new studio built atop the Insular Life Building on Plaza Cervantes within 40 days after Liberation, and by July 4, 1946, was ready for the inauguration of Manuel Roxas as first President of the Second Philippine Republic. With William Dunn at the helm, professional announcers were taken on board to train Filipino counterparts.