MISHA

It’s the brand on everyone’s lips. In just 4 years, MISHA COLLECTION has become one of Australia’s most talked about designer labels. With a luxurious brand aesthetic and a prominent celebrity following, MISHA is taking the world by storm. Established by Melbourne-born Michelle Aznavorian, MISHA COLLECTION is inspired by the opulent sophistication of European style, and embodies timeless elegance for the modern woman. It is high-end fashion with a sexy edge - and has become the destination for show-stopping style. MISHA COLLECTION leads the way in Australian luxe exports, expanding with an intensity rarely seen by such a young brand. With over 80 boutique stockists and successful partnerships with retail powerhouses such as Selfridges, ASOS, Nordstrom, Revolve, Shopbop, The Iconic and MYER, Michelle has cemented her brand on a global scale, spanning Australia, Europe, The United States, the Middle East and Asia. The label’s tremendous international growth has been complemented by a multitude of celebrity ambassadors, such as Bella and Gigi Hadid, the Kardashians and Jenners, Rosie Huntington-Whiteley, Alessandra Ambrosio and Jennifer Lopez, just to name a few. Locally, many Australian fashion icons have been spotted wearing the brand, such as Jennifer Hawkins and Jodi Anasta. Since its inception, MISHA COLLECTION has been at the forefront of the fashion industry. After debuting a luxe sister label ‘Gold by MISHA’ at Mercedes-Benz Fashion Week Australia in 2016, the brand made headlines for partnering with then up-and-coming model, Bella Hadid, to be the face of the collection, and flying her to Sydney to walk in the runway show. Continuing their Fashion Week notoriety, MISHA then partnered with UK supermodel Jourdan Dunn for New York Fashion Week, and showcased a head-turning punk-rock glam look on the VAMFF runway. Recently, they partnered with Myer for the highly publicised #MishaXMyer Party during Australian Fashion Week.