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11-50 employees
View all Karma Agency employees
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Marketing & Advertising
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230 South Broad Street, Philadelphia, PA 19102, US
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Philadelphia-based Karma Agency is now part of Material. We’re a global customer experience transformation company with capabilities spanning strategy, insights, design, and technology. Material partners with organizations striving for customer centricity and ongoing relevance in a digital-first, customer-led world — the same kinds of companies Karma partnered with for more than 20 years as a top ad and marketing agency.
More specifically, Material leverages proprietary, science-based tools that enable human understanding to inform and create customer-centric business models and experiences. Our ultimate goal? To build transformational relationships between businesses and the people they serve. Given the essential role that communications, brand management, and digital marketing play in forging more durable consumer relationships, it was a natural fit for Karma to join the Material family.
As a communications and PR agency, Karma was founded on the belief that great stories move people — and that when brands combine storytelling with a deep understanding of human behavior, growth and success are the natural outputs. It’s why we were so drawn to the Karma team. By bringing them into the fold, we expanded our ability to translate rich consumer insights into branded content, digital marketing campaigns, and PR strategies that move our clients forward.
For decades, Karma’s expertise — especially across content and creative, as well as media and GTM — helped brands across industries gain relevance through smart and story-driven solutions. We couldn’t be more excited that our teams joined forces to apply this same expertise to a plethora of new client challenges.
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The decision makers in Karma Agency are Alexandra Szabo, Adrienne Kowalski, Daniel Nagy, etc. Click to Find Karma Agency decision makers emails.
Karma Agency offers a comprehensive range of services focused on customer experience transformation. Our specialties include internal communications, public affairs, crisis management, advertising and design, community relations, public relations, marketing, brand strategy, social media management, earned media, campaign planning, press events, insight development, and packaging and collateral design. We work with organizations to enhance their customer engagement and brand presence across various channels.
Karma Agency supports a diverse array of industries, including but not limited to healthcare, technology, consumer goods, non-profit organizations, and education. Our expertise allows us to tailor our strategies and solutions to meet the unique challenges and goals of each sector, ensuring that our clients achieve optimal results in their customer experience initiatives.
Karma Agency employs a proactive and strategic approach to crisis management. We begin by conducting thorough risk assessments to identify potential vulnerabilities. Our team then develops tailored crisis communication plans that include key messaging, stakeholder engagement strategies, and media relations tactics. During a crisis, we provide real-time support to help organizations navigate challenges effectively, maintain transparency, and protect their brand reputation.
Developing a brand strategy with Karma Agency involves several key steps. First, we conduct in-depth market research and insights analysis to understand your audience and competitive landscape. Next, we collaborate with your team to define your brand's mission, vision, and values. From there, we create a comprehensive brand positioning framework and messaging guidelines. Finally, we implement the strategy through various channels, ensuring consistency and alignment with your overall business objectives.
Yes, Karma Agency specializes in social media management and strategy. We help organizations build a strong online presence by developing tailored content strategies, managing social media platforms, and engaging with audiences effectively. Our team analyzes performance metrics to optimize campaigns and ensure that your social media efforts align with your overall marketing goals, driving engagement and brand loyalty.
Karma Agency offers insights development services that focus on gathering and analyzing data to inform strategic decision-making. We utilize various research methodologies, including surveys, focus groups, and market analysis, to uncover valuable insights about consumer behavior and preferences. These insights help our clients understand their target audience better, enabling them to create more effective marketing strategies and enhance customer experiences.
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