Jo Loves

Jo Loves | 6,140 followers on LinkedIn. An innovative new scent, bath, body and candle collection inspired by the memories in life that Jo Loves | "Jo Loves is my fragrance library and each box is full of moments and memories, where imagination and creativity meet."​ - Jo Malone Jo Malone CBE created one of the world's most sought after luxury fragrance brands eponymous with her name and in 1999, sold her beauty business to Estée Lauder Companies, remaining Creative Director until her departure in 2006. Jo's passion for fragrance never ceased and after much anticipation, Jo revealed Jo Loves - an innovative new scent, bath, body and candle collection inspired by the memories and moments in her life. "When I start out with a fragrance I don't always know where it will lead.