JP Outfitters

The J. Peterman Company was founded in 1987 by John Peterman, an entrepreneur who was, among things, formerly a minor league baseball player. The J. Peterman Company's first product was an original horseman’s duster, promoted with a small ad in The New Yorker. The company grew by offering distinctive lifestyle merchandise (including reproductions of antique clothing and clothing worn in specific films) within catalogs that differed from other direct marketing at the time. The catalogs use long copy to explain the products, often digressing into exotic stories of how the catalog writer came across the product, or how it will make the wearer irresistibly attractive.