Indus OS

Established in May 2015, Indus OS is a homebred system apps company, building India’s only content and commerce platform for users to discover and consume digital content & services in the language of their choice. An indigenous platform, Made in India, for Indians, Indus OS, is built on three pillars of innovation, simplification and localization for delivering a robust personalized experience to the Indian consumer. Over the past years, Indus OS has developed core system apps to suit the specific needs of the Indian consumers, by addressing the real problems like – lack of digital awareness, low smartphone adoption, linguistic challenges and unavailability of local content and services. Through its breakthrough innovations (such as Minus One screen, messenger, keyboard, and Appstore) Indus OS brings together app developers, smartphone brands and users on a single India centric platform. Indus OS also has its very own App Store - Indus App Bazaar with over 400,000 applications, which is built on a strong personalized recommendation engine delivering users the option to download apps that would best serve their needs. Indus App Bazaar provides the users with a seamless experience in English and 12 regional languages, including Hindi, Gujarati, Marathi, Tamil, Telegu, Urdu, Malayalam, and Bengali, among others. Currently, Indus has a fast-growing user base of over 200 Million Indians on the back of 10+ smartphone brand partnerships (Samsung, Gionee, Micromax, Itell, Karbonn, etc) in India. Indus OS is available in English & 23 Indian regional languages, spoken by over 95% of the Indian population. With a vision of digitally connecting 1 Billion Indians on an INDIAgenous content & commerce platform, Indus OS is constantly striving to adapt its existing portfolio by introducing new features to enrich the user experience in their native language, aligned with government initiatives, especially geared towards supporting the roadmap of Digital Bharat.