Imperative

Imperative is the enterprise peer coaching platform that combines AI technology and behavioral science to manage, scale, and measure peer coaching programs that address the needs for social connection and learning in the new world of work. Imperative is powered by its employee purpose profiling technology that enables the platform to accelerate trust between employees and enable everyone to serve as a coach for each other - reducing voluntary turnover by 35%. Since its launch in 2020, large and quickly growing companies like Microsoft, Hasbro, Accolade, GSK, Boston Scientific, Airbnb, and Zillow have adopted the platform to break down barriers within their organizations and empower their employees to align their purpose with their daily work. Imperative is a B Corporation founded by workplace entrepreneur Aaron Hurst and funded by Voyager Capital and Court Lorenzini, founding CEO of DocuSign. We believe that within five years, every company will require technology to enable enterprise-wide peer coaching networks that uniquely address the growing need for well-being, connection, and career pathing.