Gugu Guru

Launched in March 2015, Gugu Guru is the first and only online baby registry to combine a personalized shopping experience with consumer reviews and industry expert input to deliver “perfect match” product recommendations for new parents. Founded by Monica Banks, Gugu Guru was built with the belief that creating a baby registry can be easy and fun for mom, while also highly personalized to her lifestyle and personal style. Gugu Guru makes an extremely overwhelming registry experience feel manageable for an expectant mom by guiding her through the process in a visual and engaging manner. Mom tells Gugu Guru about her style preferences for herself, baby and nursery, as well as her unique lifestyle and product preferences, Gugu Guru then delivers the products best suited to her through a patent-pending proprietary algorithm. The registry experience also includes expert, unbiased overviews along the way to give mom a helping hand as she builds her registry. Moms expecting twins and triplets will also enjoy Gugu Guru's personalized multiples-specific registry - the first ever of its kind - developed with the guidance of Natalie Diaz founder of Twiniversity - the largest global resource for parents of multiples. The Gugu Guru website was built with heavy input from pregnant moms. All of the site's tailored, limited and definitive product recommendations are organic – wholly based on consumer data as well as guidance from industry experts such as Hollie Schultz of The Baby Gizmo Company. Product recommendations include leading brands as well as new and emerging brands in the mom and baby space.